How tech PR works (Brooke Hammerling, founder, Brew Media)

Brew Media founder Brooke Hammerling talks with Recode's Peter Kafka about how she created a PR firm for some of the biggest names in tech and why she sold it to Sigmund Freud's great-grandson. Hammerling has no plans to leave Brew, however. She says she prefers to work with clients who don't think of her company as hired help, but rather as part of the team. She recounts her experience being verbally attacked by a prominent male tech blogger, but says sexism today is even worse in Hollywood than it is in Silicon Valley.