E127. Why 40% of Your Content May Be Hurting Your Sales and How to Fix It

2023-01-25

Fifteen years ago, companies used seven different marketing mediums to promote their business. Fast forward to today, we're double that. 13 marketing mediums with 5 social media channels and 3 paid advertising. We’re so overloaded with work, when you have to come up with a Facebook post, or a blog, or an ad, businesses are becoming hyper TACTICAL. Checking the box to make sure you’ve done the task, but in all that competitive clutter we’re missing the strategy for how to be the most effec...

Fifteen years ago, companies used seven different marketing mediums to promote their business.

Fast forward to today, we're double that. 13 marketing mediums with 5 social media channels and 3 paid advertising.

We’re so overloaded with work, when you have to come up with a Facebook post, or a blog, or an ad, businesses are becoming hyper TACTICAL.

Checking the box to make sure you’ve done the task, but in all that competitive clutter we’re missing the strategy for how to be the most effective.

Hence why 40% of content online today is actually HINDERING the probability of a sale.

My father always said, “The strategist will beat the tactician every time.”

Tune in this week to see a timeless strategy for creating a message that pierces through the clutter of the marketplace to get the attention of your prospects, regardless of the tactic.

Don’t miss out on this valuable information and tune in to this episode now.

If you have any questions or feedback, please let me know. I’d love to hear them.

Enjoy!

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