Emma Diaries: Behind The Scenes of a Brand Trip

2025-06-04

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.We’re diving into:What is a brand trip—and the difference between paid and gifted partnershipsHow I find out about these opportunities (and how you can too!)How to pitch yourself and position ...

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

What is a brand trip—and the difference between paid and gifted partnerships
How I find out about these opportunities (and how you can too!)
How to pitch yourself and position your brand to stand out
What brands typically expect in terms of deliverables
How much flexibility you really have with the itinerary
If you can bring a plus one or request flight upgrades
And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

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