Podcast Guesting That Actually Grows Your Business (and What Hosts Really Want) with Kristina Bartold

Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.

Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.

If you’ve ever said, “I want to be on more podcasts,” but weren’t sure how to turn that into actual opportunities, this episode is for you.

Key topics covered:

• Why saying “I want to be on more podcasts” isn’t a strategy and what to say instead
• What podcast hosts actually look for when choosing guests
• How unclear messaging can hurt your credibility as a guest
• Why warm introductions outperform cold pitching every time
• The biggest mistakes guests make after an episode goes live
• Whether paying to be on podcasts is ever worth it
• How to position yourself as a thought leader instead of a commodity
• What turns a good guest into someone hosts eagerly refer again and again

Podcast guesting isn’t about being everywhere. It’s about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.

Connect with Kristina:

Instagram: @kristina.bartold 

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.