Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik)

2025-09-30

In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.Key takeaways include:Adapting email strategies to combat overcrowded...

Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.

Key takeaways include:

Adapting email strategies to combat overcrowded inboxes
The value of storytelling in engagement
Effective audience segmentation and extended pre-launch periods

This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!

Chapters:
0:04: Introduction to Email Marketing Strategies
4:38: The Impact of AI on Email Marketing
9:35: The Importance of Unique Messaging
15:32: Effective Newsletter Strategies
19:38: Promoting the Start, Scale, Succeed Conference
24:49: Sharing Personal Stories for Connection
31:01: Modern Launch Strategies
41:07: The Content Bistro Rebrand
43:32: Conclusion and Resources for Listeners

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