Turning Sludge into Sustainability | Jordan Phasey

About the Guest

Jordan is the founder and CEO of Phinite and a seasoned entrepreneur currently leading his third startup. He first recognized the opportunity to recycle animal waste nutrients into high-value fertilizer while managing wastewater treatment and resource recovery projects in Darwin, Australia. In 2016, he earned top honors from the U.S. EPA in their Nutrient Recycling Challenge for his innovative work in this field. Jordan relocated with his family to North Carolina,one of the largest hog-producing regions in the U.S., to launch Phinite. Under his leadership, the company has grown into a regional leader in waste management and sustainable fertilizer production, driving innovation at the intersection of agriculture and environmental stewardship.

What can you expect to learn from this episode of Popular Pig?

• Why animal manure is one of the most underutilized resources in agriculture.
• How Phinite is transforming costly waste into valuable, sell-able organic fertilizer.
• What makes drying sludge so difficult—and how Phinite solved it using solar power and robotics.
• The impact this innovation could have on global food security and fertilizer independence.
• Jordan’s “golden nugget”