ONLY FRAN: Influencers v journalists: same same but different this budget lock up
We Used to be Journos

ONLY FRAN: Influencers v journalists: same same but different this budget lock up

2026-05-08

This week, Jan Fran examines the Albanese government’s attempt to sell its federal budget like a brand campaign — inviting influencers to pitch for access to the budget lock-up alongside journalists. It’s also an exploration of the line between “newsfluencers” and journalists, and what that means for political media in Australia.


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