Culture Over Tactics: Richard Cogswell’s Formula for Sales Success

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In this episode of "Negotiate Anything," Kwame Christian engages in a compelling conversation with Richard Cogswell, author of "The Cultural Sales Leader: Sustaining People, Attaining Results." Richard shares insights from his book, drawing from his extensive experience in sales leadership across the Asia Pacific region. He emphasizes the importance of culture within sales teams, explaining how effective leadership goes beyond mere tactics to foster an environment where teams can thrive. Listeners will gain an understanding of how to align sales strategies with organizational culture to achieve lasting success.

What will be covered:

• Richard Cogswell's journey and career insights in the payments, data, and technology industry.
• The significance of culture in transforming sales teams for long-term success.
• Challenges and solutions in sales leadership, including dealing with high performers and aligning cross-functional teams.

Connect with Richard Cogswell

www.richardcogswell.com

Buy the book: The Cultural Sales Leader: Sustaining People, Attaining Results

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