The Power of Wendy’s Marketing: Freshness and the Cold Chain

Wendy's is arguably the most influential fast food franchise out there. While McDonald's and Burger King were selling frozen patties on their limited menus, Wendy's was selling "fresh, never frozen" beef on a menu loaded with chili, baked potatoes, and salads. These days, in the year of our lord 2022, fast food burger menus from the twin titans at the top look WAY more like a Wendy's menus from the 80s than the other way around.

Join us as we ask "what's up with that" and explore the impact the success of Wendy's marketing campaigns has had on rewiring the public perception of fresh. Modern desire for freshness has massively influenced a bit of infrastructure we rely a great deal on...something few people even know exists.

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Research for the Show:

Food Research International- The Food Cold-Chain and Climate Change
AdBrands.net- Wendy's Company Advertising and Marketing Assignments
Wide Open Eats- The Story Behind the Famous "Where's the Beef?" Commercial
Janyxa Avalos on Medium- Fresh Never Frozen Beef?
The Conversation- Climate Change is Putting Food Safety at Risk More Often