Alicia Adams on Building a Career in Coffee [069]

It can sometimes seem like our coffee heroes have always been successful—but nothing could be further from the truth. Alicia Adams is the Director of Coffee for Red Bay Coffee in Oakland, Calif., and she talks about her journey to this position. Alicia shares how she learned from others around her, how she stays focused, and shares her approach to tasting and evaluating coffee. 

Alicia is also the kindest, most thoughtful person and one of the best sensory analysts I've ever met. If you want a carefully considered approach to coffee, this is the conversation to listen to.