362: The $2,070 Investment That Became $200,200 (And Why Most CEOs Miss It)

2025-10-08

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.Most CEOs panic when their ad spend exceeds their monthly revenue.But what if that “loss” was actually the start of your biggest growth year yet?In this episode, I break down how one of our clients turned a $21K marketing loss into $200K in profit, and how you can apply the same min...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most CEOs panic when their ad spend exceeds their monthly revenue.

But what if that “loss” was actually the start of your biggest growth year yet?

In this episode, I break down how one of our clients turned a $21K marketing loss into $200K in profit, and how you can apply the same mindset shift to your business.

You’ll learn:

Why treating marketing as an expense keeps you stuck
The 3 numbers every CEO must know cold
How to build a marketing system that compounds results

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

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