Special Episode #22, Brad Layland on The Relational Approach to Fundraising

Hey Success School Makers!

Are you having a hard time hitting your fundraising goal?

Tune in now as Mr. Brad Layland, CEO of The Focus Group, shares how a relational approach to fundraising helps grow your school's funding and build long-term relationships with donors.

#SchoolSuccess
#SchoolSuccessMakers

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Every week on The School Success Podcast, digital marketing agency owner Mitchell Slater interviews school leaders and game-changers in the education sector.

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This podcast is powered by Slater Strategies, a marketing agency committed to helping schools grow their enrollment and connect better with the families in their communities. Find out more at https://schoolsuccessmakers.com.

Highlights of the Episode

• [02:10] I'm the CEO of the focus


• [04:21] Christian Ministry called Young Life


• [06:11] 250 million campaign that we launched


• [08:34] you need to raise 275 million


• [09:37] Or to start a STEM program or Dubai campus


• [14:19] potential to give a few hundred dollars


• [15:17] We have to raise $350,000


• [18:12] donor who was giving you 10,000 a year


• [20:46] Catholic school had 90% of its students


• [23:13] divided the football field into a hundred different squares


• [24:51] That's like $3,000


• [27:28] January or February of $25,000


• [32:30] cow crapping on a football field


• [34:47] we raised 60, $70,000 a year


• [36:41] Veritas Classical School in St. Augustine


• [40:11] I was to ask Oprah to give a modest gift to something

YouTube Video Podcast Link:
https://youtu.be/26o75EKhI8g