How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79

Your personal brand isn’t about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee also talks about his career and all the hard work that went into achieving his dream job as well as how things have changed since he started his career.  

00:00 Introducing Guest: Lee Goldberg  

02:05 Introduction to the PR Maven® Podcast 

05:45 Social Media for Building a Personal Brand 

09:48 Using Facebook Live 

15:23 Measuring Social Media Success 

16:01 Building an Organization Brand Over Your Personal Brand 

19:48 Changes in Social Media and Technology 

32:31 Growing a Network Organically 

36:23 Helpful Resources 

About Lee   

Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine team, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series.  

Lee has been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press. Lee won the Readers’ Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016. 

Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS Network and others when he is not spending time with his wife, six sons, one daughter, four dogs and five cats.