Why I Shut Off My High-Performing Sales Funnel (After 2.5 Years of Success)

Everyone told me I was crazy. I had a funnel that performed exceptionally for 2.5 years, 80% show-up rates on sales calls, 6-8x return on ad spend, metrics people would die for. But I felt like I always had my foot on the gas, never able to truly step away.

My mentor kept showing me the data… "Kathryn, these numbers are exceptional!" But my system was screaming for something different.

This episode is about those threshold moments where you choose alignment over metrics, integrity over external validation. When you have the courage to walk away from what's "working" because it's no longer working for who you're becoming. Sometimes the most successful thing you can do is disappoint people who are invested in your old version of success.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• The exact moment you know you're at a business threshold (and why ignoring this internal signal costs you more than any external metric could ever be worth).
• How to recognize when you're making decisions from external pressure versus internal alignment and the specific questions I ask myself when faced with "but it's working" advice.
• Why entrepreneurs get trapped in high-performance prisons of their own creation (and the courage required to redesign success around your actual values instead of industry standards).
• The difference between process-driven and outcome-driven entrepreneurs, and how knowing your type prevents years of misaligned business building that leaves you successful but unfulfilled.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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