Activating Data Using Reverse ETL -- Sylvain Giuliani // Census

Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, reverse ETL solutions have become a popular alternative for companies looking to centralize and manage their customer data effectively. Reverse ETL solutions allow organizations to efficiently collect, process, and transfer customer data from various sources into a centralized repository. Today, Sylvain discusses activating data using reverse ETL. Show Notes

Connect With:

• Sylvain Giuliani: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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