In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kelly Yabsley, founder of Messy Baby Co., to talk about the reality of bringing a physical product to market and what happens when you've built something that works but people still don't know about it. Kelly shares the story behind Messy Baby Co., a product born out of motherhood frustration and innovation after experiencing constant baby blowouts with her daughter. What started as cutting up onesies and experimenting with panty liners became a patented product designed to solve a very real parenting problem. But creating the product was only the beginning. This episode dives into the ...
In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kelly Yabsley, founder of Messy Baby Co., to talk about the reality of bringing a physical product to market and what happens when you've built something that works but people still don't know about it.
Kelly shares the story behind Messy Baby Co., a product born out of motherhood frustration and innovation after experiencing constant baby blowouts with her daughter. What started as cutting up onesies and experimenting with panty liners became a patented product designed to solve a very real parenting problem.
But creating the product was only the beginning.
This episode dives into the challenge many founders face after launch: getting the right people to actually see, understand, and buy what you've created.
This is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on brand awareness, organic marketing, audience connection, and why founders often struggle with sales even when their product clearly solves a problem.
Together, they unpack the difference between marketing activity and marketing effectiveness, how to connect emotionally with your audience, and why community-building is often more powerful than paid ads in the early stages of growth.
This episode is especially valuable for physical product founders, mompreneurs, and early-stage entrepreneurs who feel stuck between having a great product and figuring out how to consistently reach customers.
Building a product is one challenge. Building awareness and trust around that product is another entirely.
What You'll Hear in This Episode
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Kelly's journey from frustrated mom to inventor of Messy Baby Co.
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How a real parenting problem led to product innovation
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The reality of navigating patents, manufacturing, and COVID delays
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Why product-market fit doesn't automatically equal visibility
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Kelly's experience trying trade shows, influencer outreach, and marketplaces like Amazon and Walmart
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Maya's MaYapinion® on why sales feel "icky" for many founders
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Why clearly identifying the problem your product solves changes everything
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The difference between organic marketing effort and effective audience connection
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How Facebook groups can become powerful community-building tools
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Why founders should engage as humans first, not just business owners
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Maya's MaYapinion® on using TikTok Live to build trust and connection
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Why emotional connection drives purchasing decisions
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How micro-influencer partnerships actually work (and what founders get wrong)
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The importance of making buying simple and frictionless
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Why building a brand culture matters as much as building a product
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How community, conversation, and trust lead to sustainable sales
Connect with Kelly Yabsley:
Website: https://www.messybabyco.com/
Facebook: https://www.facebook.com/people/Messy-Baby-Co/61555258904073/
Instagram: https://www.instagram.com/messy_baby_co/
Connect with Maya Roffler:
Podcast Website: mayapinionpodcast.com
Website: https://mayapinion.com/
TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com
