How 22,000 were persuaded to clean sewage

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how. 

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How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn