OOFOS President Steve Gallo on Pivoting and Adapting for Outdoor Success [EP 270]

You may remember Steve from Episode 206. Our first conversation was about OOFOS and their terrific product, this time we talk about how the pandemic impacted their business, the cool activations they did to aid their community, and how they pivoted to deliver a successful year.

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Show Notes Steve's Introduction to the Outdoors

Growing up North of Boston, my dad was really into the outdoors. We spent a lot of time in New Hampshire and he actually climbed all the 4,000 footers in the Appalachian trail in New Hampshire. Yeah, it's funny, you know, you and I talked about this earlier, he kept one of those journals on all of his hikes up to the different 4,000 footers and who we went with, and what, what transpired. I actually haven't done all of them. I want to finish them all. But he did all of them, some even twice. The other family member that did all of them was our golden retriever who is in the book too. My dad actually got the 4,000 footer patch. So it's a lot of great memories.

Things we talked about

OOFOS

re-inc: In 2019 USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg, and Christen Press founded re—inc with the mission of inspiring more people to boldly reimagine the status quo. What started as a collection of reinvented streetwear quickly grew into a constellation of products and experiences that offer a new normal. We're in the midst of building a redefined world for conscious living and a new path forward for changemakers. Our gender-fluid fashion, creative goods, and membership experiences invite you to reimagine with us. We believe in relentless and continuous reinvention. It fuels us. We hope that you join us on the journey.

Recovery Footwear

Nichols College

Steve's OR Banner

"Do yourself a favor and try a pair of OOFOS. Get a carabiner and hang them on your backpack."

Steve's Other Outdoor Activities

Hiking, Mtn Biking, Working Out, lifting weights, Cross Country skiing

Steve's Advice

If you're passionate about it, go for it. I mean, and if you can combine, I tell my kids this all the time, if you can combine something you truly love to do, and you're good at it as well. That's a magic formula, you know? And you know, life's too short not to do what you love.

Steve's Favorite Books and Podcasts

Mindset by Carol Dweck

Start with Why by Simon Sinek

Four Agreements by Don Miguel Ruiz

Steve's Favorite Outdoor Gear under $100

Foam Roller

REI Socks

Connect with Steve

Steve Gallo- Linkedin

Snippets

01:36 - 01:59 Making People Feel Better

03:52 - 04:19 Helping Specialty Retailers

04:57 - 05:08 Things turned out pretty well