The Hidden Friction Killing Your Business Growth with Steve Anderson

In this eye-opening episode, I sit down with Steve Anderson — risk expert and bestselling author of The Bezos Letters — to explore how hidden friction points quietly drain momentum from your business.

If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.

Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.

We Also Talked About:

• Why “obsessing over customers” is more than a catchphrase—it's a mindset shift
• The hidden cost of waiting too long to adopt new technology
• What Amazon’s “Day One” philosophy teaches us about staving off irrelevance
• Why 3rd-party sellers succeed—or get booted—on Amazon
• How to spot and remove friction points in your customer journey
• The real definition of a “successful failure” and why you need more of them
• Why innovation isn’t enough—and how invention powers real business growth
• How AI is changing the game (and why using it badly could be worse than not using it at all)

RESOURCES MENTIONED

• Book: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson
• Steve’s website: thebezosletters.com
• Connect with Steve on LinkedIn: Steve Anderson

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