Are You Being What You’re Selling? How Incongruence Blocks Coaching Sales

2025-07-21

Doc, I’ll just say it straight: if your sales have slowed down, plateaued, or never really started, there’s a good chance this is the real reason—and it’s not your strategy, branding, or follower count.In this episode, I’m teaching one of the most overlooked truths in the coaching industry. And trust me, I didn’t learn this in a course—I learned it in the school of Coaching Hard Knocks.We’re talking congruence. Not the kind you can fake. The kind that sits in your gut, that shapes the way your audience feels...

Doc,

I’ll just say it straight: if your sales have slowed down, plateaued, or never really started, there’s a good chance this is the real reason—and it’s not your strategy, branding, or follower count.

In this episode, I’m teaching one of the most overlooked truths in the coaching industry.

And trust me, I didn’t learn this in a course—I learned it in the school of Coaching Hard Knocks.

We’re talking congruence.

Not the kind you can fake. The kind that sits in your gut, that shapes the way your audience feels you (even if they can’t articulate why they’re not buying).

I tell a behind-the-scenes story of one of my biggest flops—when I launched a beautifully branded offer I didn’t even want to sell.

Open rates? Fire.

Webinar? Packed.

Sales? Crickets.

Why? I wasn’t being what I was selling.

🟤 This episode will help you:

Diagnose why you're working hard but not seeing results
Understand how your brain protects you from being out of integrity
Recognize the subtle signs of incongruence that kill conversions
Identify your go-to coping style when you’re out of alignment (overworking? hiding? emotional dumping?)

And I say this with full compassion: this isn’t about shame. This is about seeing clearly—so you can sell powerfully. Because coaching is an intangible service. And you cannot sell transformation from a place of internal fragmentation.

🧠 My thesis for this episode?
Congruence is the currency of coaching.
Not your funnel. Not your logo. Not your Reels.
If you're not being what you're selling, your audience will feel it—and quietly opt out.

📍Want to go deeper?
If you haven’t already, click here to go back and listen to last week’s episode on embodiment because this convo builds right on top of that one. We talked about how to become the transformation you're offering to others.

This week we connect the dots and diagnose what blocks you when that embodiment starts to slip.

🔜 Come back next week in Part 2, I’ll break down The 5 B’s of Coach Congruence™—how to get grounded, sell with belief, and close aligned clients from your full self, not your performance mask.

👂 This is the internal work that most coaches skip—and it’s why they struggle to sell.

Peace and love, y’all.

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