12/15/23 - Part 1 - Santa Cruz Metro Board Meeting

121523 Part 1 - Santa Cruz Metro Board Meeting - transcript summary

This is an AI generated summary of the transcript:

In a recent meeting, Chair Kalantari-Johnson announced the approval of reclassification requests for two key positions at Santa Cruz Metro: Marketing and Communications Director, and Customer Experience Manager. The CEO, Michael Tree, initiated a classification study for the Marketing Director position, leading to its expansion. This role now encompasses planning and coordinating marketing and communications programs, including media relations and branding. The adoption of this reclassification requires additional funding: $19,000 in fiscal year 2024 and $40,000 in fiscal year 2025.

Director Donna Lind expressed support, believing the investment would quickly pay off, citing the marketing department's effectiveness.

The second reclassification involves the Customer Service Manager, now the Customer Experience Manager. This position will oversee customer service activities and implement the new Ambassador Program, aimed at enhancing customer engagement and promoting a customer-first mindset. This reclassification will cost $11,000 in fiscal year 2024 and $29,000 in fiscal year 2025.

CEO Tree emphasized the importance of these roles in improving customer experience. The Ambassador Program, particularly in the context of the new temporary transit center, aims to provide friendly guidance to passengers, moving away from a security-focused approach. This initiative reflects Santa Cruz Metro's commitment to a more customer-oriented service, especially as it transitions to the "Reimagined Metro" and targets "choice riders". The meeting concluded with Chair Kalantari-Johnson acknowledging Director Downing's inquiries and inviting further questions or comments.

The SC Metro meeting agenda is here:

https://scmtd.com/images/department/board/archive/agendas/2023/2023-12-15-BOD-Agenda.pdf

The video from communitytv.org was misclassified and put into the RTC's government on demand feed. They might change that. In the meantime the video is here:

https://www.youtube.com/watch?v=m88rk0B-vVM&list=PLo9N9AsVOVvRZ52uJW8KW1xLX7iizMk85