Why Instagram Broke Its Square

When Mark Zuckerberg bought Instagram in 2012, he promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very different app than when it first started. But are the changes setting the company up to compete in the future? Or is Instagram losing the magic that made it great in the first place? 

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