How to Use Broad Match and Modified Broad Match on Amazon?

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

🦡 Highlights

​​0:00 - Intro

0:48 - Explanation of broad and phrase match types

1:48 - Example of how broad match can trigger unrelated search terms

4:00 - Advice on sparing use of broad match in advertising strategies

6:03 - Clarification on the use of modified broad in sponsored products

9:32 - Real-world example demonstrating phrase match issues

13:31 - Tips on using search term analysis tools

16:00 - Importance of negative keyword management.

🦡 Resources & Links

• How Do I Make The Most Of Amazon’s New Broad Match Update?

• How Can I Use Phrase Match To Rank Higher On Amazon?

• Is Exact Match Always Best?

• How To Become An Advanced Advertiser For Amazon PPC Campaigns

• How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance

• 🦡 Book a call to discuss your best Amazon PPC strategy

• 📚 Get our content library that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

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Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno