150: After a Brain Disorder Forced Her to Retire Early, Her Greatest Business Idea was Formed (Zakia Blaine of FBF Fitness)

Today in the guest chair we have Zakia Blain, the Founder of FCKbeingFAT (FBF Fitness). With no background in fitness, but plenty of background in every fad diet and weight loss trick around, Zakia simply wanted to inspire others, while helping them lose weight the right way.

Through the creation of her international FBF Weight loss Challenge and FBF Fitness apparel, she has managed to do just that.

While on the journey to expand FBF Fitness, Zakia discovered that her audience was interested in shapewear. So rather than promote another company’s brand, she decided to create her own and, with that, FBF Fitness evolved into FBF Body. The highly sought after shapewear has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.

In today’s episode, we will learn how she got started, how she works through having a brain disorder to grow her business, and the hard lessons she’s learned along the way about hiring and more. Let’s get right into it.

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Links mentioned in this episode

FBF Fitness The Go-Giver book

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