FutureFoodCast Podcast #83 || Creating Plant-based Products to Drive Change in the Food System

In this episode, we speak with Hugo Perez, VP of Marketing at ZENB, about how they are working on #plant-based products while respecting the parent company's heritage and depth. He also highlights the importance of emotional connections in selling things to people. We also spoke about how their narrative approach to different cultures with plant-based products is vital for customers. Hugo also mentioned how they have collaborated with a number of major retailers to provide these dining events where they invite tastemakers. Food for business, industry, and healthcare And having a notable chef build a meal using these items and then allowing them to go out and be our frontline ambassadors informing people about it.