#71 Building a winning Toyota store from scratch, Selling 1,200 cars on a ”slow” month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group

2024-04-02

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In this episode of the Car Dealership Guy Podcast, I'm speaking with Julie Herrera, President of IDEA Auto Group where we discuss her journey from broke to millionaire Toyota Dealer, How she's able to sell 1,200 cars on a slow month, what it's like to be a trailblazer as a female dealer principal, and much more.This episode of the Car Dealership Guy Podcast is brought to you by:Auto Hauler Exchange - The Auto Hauler Exchange has revolutionized the way vehicle haulers and vehicle shippers collaborate. The Exchange is the first ...

This episode of the Car Dealership Guy Podcast is brought to you by:

Auto Hauler Exchange - The Auto Hauler Exchange has revolutionized the way vehicle haulers and vehicle shippers collaborate. The Exchange is the first digital marketplace of its kind in the vehicle logistics industry. Learn more @ https://www.autohaulerexchange.com/

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.

Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

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Topics:

(00:00:00) - Intro

(00:01:58) - Julie’s background and career

(00:09:00) - What it was like being a woman in auto sales back in the 90’s

(00:11:37) - Becoming a GM

(00:15:24) - How do you actually open a dealership?

(00:21:20) - What are you doing today that’s ahead of the curve?

(00:24:52) - Advice for aspiring dealer principals

(00:28:43) - Saying the quiet part out loud

(00:31:04) - Does doing what you do come at the expense of family?