Crafting a Global Brand: Marketing Strategies at Nimbus Boats with Michael Bohm

In this insightful episode of the Business of Boating Podcast, we sit down with Michael Bohm, the Chief Marketing Officer at Nimbus Boats Sweden AB, to delve into the sophisticated world of marketing in the luxury boating industry. Michael shares his extensive experience and the dynamic strategies that have helped propel Nimbus to new heights in the global market. We explore how digital transformation and consumer trends are reshaping marketing approaches, the challenges of maintaining a strong brand in competitive waters, and Nimbus' innovative methods to engage customers across diverse regions. Join us as Michael provides a masterclass on adapting traditional marketing in an era where luxury, sustainability, and customer experience intersect in the boating industry.

Nimbus Boats

Merrill Charette

MIDA.PRO - Marine Industry Digital Agency - Marketing

NauticEd - The Standard In Boating

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