Marketing Tech: Bridging the Engineer Gap

Welcome to the CanadianSME Small Business Podcast, where we delve into the innovative marketing strategies that help businesses stand out, especially in highly technical industries. Hosted by Maheen, today’s episode focuses on how to market to specialized audiences in Canada’s thriving tech sector, particularly in hubs like Kanata.

Joining us today is Alecia O'Brien, the VP of Marketing at Fidus Systems and an experienced B2B Growth & PMM Consultant. With years of expertise in marketing to technical audiences, Alecia shares invaluable insights on how to effectively engage engineers, CTOs, and R&D leaders—despite not having an engineering background.

Key Highlights:

1. Effective Marketing to Engineers and CTOs: Alecia shares her approach to marketing to highly technical professionals and how non-engineers can create messages that resonate.
2. Maximizing Engineer Collaboration: Learn how to work with busy engineers to produce technical content without overwhelming them, using smart, collaborative strategies.
3. Impact of Industry Recognition: Discover how accolades like Tech Company of the Year influence Fidus Systems' marketing strategies and how such recognition can elevate a brand’s credibility.
4. Creating High-Impact Technical Content: Alecia explains the key elements of effective content for technical audiences and the most common mistakes marketers should avoid.
5. Translating Complex Technical Topics: Gain insights into how to break down complicated topics for broader audiences while maintaining technical accuracy.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
• Google: https://www.google.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.