EPISODE 235- Decentralize This: EY-Parthenon’s Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World

2025-09-01

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.On The Menu:1. Capitalism 2.0: Stakeholder impact over shareholder returns.2. Data vs Creativity: Art and science symbiosis in campaigns.3. Emotional...

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.

On The Menu:

1. Capitalism 2.0: Stakeholder impact over shareholder returns.

2. Data vs Creativity: Art and science symbiosis in campaigns.

3. Emotional Intelligence: AI's role in brand narratives.

4. Authentic Communication: Sincerity over corporate jargon.

5. Decentralized Technologies: Peer-to-peer value exchange revolution.

6. AI Augmentation: Enhancing human potential over replacement.

7. Measurement Revolution: GDP to well-being metrics transformation.

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