Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail

“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”

Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn't. She joined the Scale podcast to share the blueprint for what it takes to be a great marketing leader at a hypergrowth company today.