When it feels like it’s time to scale up

2021-02-25

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This week Frankie Tortora and Steve Folland have a chat in response to a question from podcast producer Dave Howard. He says:“I develop and make podcasts for people — universities, PR companies, businesses, charities. I’m largely a one-person operation, with a few trusted freelancers available to take on odd bits of work here and there when things get busy.But now there is just too much work. I seem to have won a lot of business all at once, and I’m finding myself constantly racing to edit people’s programmes, to meet deadlines....

This week Frankie Tortora and Steve Folland have a chat in response to a question from podcast producer Dave Howard. He says:

“I develop and make podcasts for people — universities, PR companies, businesses, charities. I’m largely a one-person operation, with a few trusted freelancers available to take on odd bits of work here and there when things get busy.

But now there is just too much work. I seem to have won a lot of business all at once, and I’m finding myself constantly racing to edit people’s programmes, to meet deadlines. Some things are getting rushed and some things are a bit stuck on the back burner.

There’s no time for working on the business, updating the website, socials, etc. (Accepting that home schooling is also happening — and is a shitshow).

So, is it some sort of pipeline management strategy I need? Do I just need to learn to say no – or even ‘I can help with that but not until April’? To adjust my prices? Move to a model of bringing in subcontractors?

(I’ll be honest, I don’t really want to become someone whose day-to-day work is managing and overseeing other people — been there, done that, didn’t enjoy it. But I can see that being a way forward).”

What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.

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Dave Howard's website
Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance

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