Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger

Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show Notes

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Ron Jacobs - Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter