Engineering Endurance Supplements with Mina Elias of MMA Nutrition

Mina Elias is a Chemical Engineer with several successful supplement brands on Amazon. He created MMA Nutrition, a company that makes supplements for MMA fighters and other athletes. He is also an MMA fighter himself, and an expert in PPC. Originally from Egypt, Mina currently lives in California.

In this episode…

Mina, being an MMA fighter, wanted to create a supplement product for endurance athletes like himself. So he sourced the ingredients required, created his first product & tested it personally. And it worked! After all, he had a strong chemical engineering background that helped him in mixing the ingredients. 

To be sure of the product's quality he gave the same product to his athletic friends who experienced the same results. And so his journey into entrepreneurship began. 

In this week's episode of Innovations & Breakthroughs, Mina Elias joins Rich Goldstein to talk about how his love for sports led to the creation of his supplement company, the importance of leveraging existing relationships, and how he grew his business through PPC advertising on Amazon.