Jeff Copper is an ADHD and attention coach and expert on attention issues. As founder of DIG Coaching Practice and the host and founder of Attention Talk Radio and Attention Talk Video. Jeff joins me to discuss Cognitive Ergonomics From the Inside Out which provides a comprehensive understanding of executive function and cognition that reveals insights and intangible relationships to enable individuals or cognition engineers to define problems, identify the underlying root cause, and design solutions for those with ADHD to “fit their cognitive behavior.” This model is a radical departure from the current paradigm where one conforms their cognitive behavior to “fit a predefined solution or system."