Episode 206: Writing Useful Books with Rob Fitzpatrick

What does it take to write a truly useful book? How do you measure and optimize reader engagement? ? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

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Show Notes

• The Mom Test, Workshop Survival Guide — Rob’s books
• DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished) 
• Authority — a book by Nathan Barry
• The E-myth Revisited — a book by Michael E. Gerber
• Sense & Respond Press, Rosenfeld Media — tech-themed publishers
• The Tiny MBA — a book by Alex Hillman
• The Brain Audit — a book by Sean D’Souza
• Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
• writeusefulbooks.com — Rob’s website
• Follow Rob on Twitter or email him at rob@robfitz.com

Today’s Sponsor

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