#45: Zak Dychtwald on Young China

Today we have Zak Dychtwald, Founder of Young China Group, joining us to help us understand the global young consumer and specifically, all the ways we may be misunderstanding the global consumer with regard to "Young China".

Zak wanted to know what the future held, he found himself living in China. With that experience and his lens on demographics, he has become a bridge for decision-makers, many in the western world, to understand the rapid pace of change in China. Zak will walk us through a framework to reveal more of what we may not be fully understanding, and he offers a multitude of important observations along the way. I hope you enjoy it.