4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:26 Sean’s Hopes From Santa

5:00 The Four Approaches

6:14 Max Profit Per Unit vs. Max Total Profit

8:18 Max Market Share

9:45 Balanced Approach

12:05 General Rule Of Thumb

13:30 Approach Based On Goals

17:25 Which Approach Is Best For You?

26:30 Lightning Deals & Prime Exclusive Discounts

31:30 Optimizing Your Deal

34:37 Should PPCers Own Promotions for Clients?

38:04 How Strategies Change For Each Approach

47:00 Final Thoughts

🦡 Resources & Links

• Where to find Sean Stone, Stone’s Goods, getlontra

• How Can I Best Use Brand Tailored Promotions? 

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

• A Data-Oriented Approach To Amazon Prime Day Advertising

• Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]

• Overcoming Challenges Of Running Google Ads To Amazon Listings 

• Why Amazon’s Search Query Performance Dashboard Is Awesome

  
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto