#125 Fashion That Fits Your Body Shape with Cricket Lee

Cricket Lee is an entrepreneur and inventor and CEO at BOTASCI, particularly noted for creating an apparel fitting solution that includes body shape applications and online data profile algorithms to enable women to buy online without try ons and costly returns. 

 

In today's episode, we talk about

- How the fashion industry fails inclusivity when it comes to body shapes and different ethnicities

- Why BOTASCI can help reduce unnecessary returns and therefore the carbon footprint of the fashion industry

- The history of shape and how fashion and body shapes changed over the last 100 years

And so much more! 

 

You can find the full show notes here:

martinafink.com/podcast/125

 

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