61: The 6 Focus Steps You Must Take Before You Create Content that Converts!

Click here for The Focused Content Creator's Course

Hi friends! Welcome to Season 5 of the Faith Filled Entrepreneur podcast! We’ve got big things coming in this season of our business and we are going to be sharing so much goodness on this podcast! So I’m glad you are here!

As a reminder, at The Faith Filled Entrepreneur, our mission is to equip online business owners to step fully into God’s purpose for their lives and business with unwavering faith, Biblical truth, and essential marketing strategies. 

A huge part of that marketing strategy is content creation and delivery. We want to be content and kingdom builders (hence the name of our membership and coaching program) but we want to do this with a very clear purpose. It is so imperative that we define that purpose first, or we are going to spend so much time on content that does not connect.

Do you ever feel that? Those times when you’re head is down and you’re just a content machine. Because I do. It will happen. What makes a successful business owner is recognizing what is happening and shifting quickly. The other piece of this is when we can be proactive with the purpose of our content creation, the more people we are going to connect with the first time we put it out there.

This fall, we are going to be opening up our signature course on planning, building and marketing content for the purpose of conversions - this is going to give you everything you need to make a time efficient and an effective content strategy plan. 

However, there are foundational steps that you need to work through EVERY TIME you create a new product or service. What Jenn, not just at the beginning? Well, yes, for sure at the beginning, but every time you put something out in the world. When you do that, you have a clear purpose for what you are creating, but you also have a clear purpose for the marketing content that goes beyond just “buy my stuff”. Right?

So, let’s dive into these 6 steps you must work through - before moving forward with any kind of content.

1. Seek the Holy Spirit. 
2. Who is this for? (Ideal Customer)
3. What problem are you solving?
4. What are their pain points?
5. What transformation will they experience by going through your program, resource, service, etc?
6. What is my purpose statement, or a mission statement, for the specific product?

So guess what…we now, as of this week, have a mini-course, complete with a guide, that is going to walk you through EXACTLY how to do this! So I’m excited to announce that the mini-course: The Focused Content Creator: 6 Focused Steps to take Before Creating Content that Converts is now available! You can click the link in the shownotes or head to our website at thefaithfilledentrepreneur.com to check that out!

Click here for The Focused Content Creator's Course

We are all about being Content and Kingdom Builders at The Faith Filled Entrepreneur, but we also know that the more people we reach, the more impact we have, and having the foundational pieces crystal clear EVERY TIME YOU CREATE AND LAUNCH a service or product or put something out in the world is paramount for having the most amount of impact you can have. 

So…I’m actually going to walk you through each of these steps as I went through them while creating this mini-course.

1. Seek the Holy Spirit. 

We are Faith-Filled Entrepreneurs. We have to act like it, right? We’ve got to go to the Lord first! He knows his people. He knows their needs