EP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett

Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount. 

 

As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partnerships. Often, there's a techie partner and a business-savvy one, leading to clashes in priorities and approaches. However, he stresses the importance of complementary skills and clear delineation of roles, whether it's between partners or within a husband-wife team. 

 

One of the key takeaways from Stuart's insights is the necessity for a shared vision and growth plan. Without a clear roadmap, partners risk pulling in different directions, stunting the growth of their MSP. Stuart underlines the significance of defining success measures, whether it's revenue targets, client acquisition goals, or product penetration rates. 

 

But it's not just about having a plan; it's about regular communication and accountability. Stuart advocates for a rhythm of review, where partners meet regularly to assess progress, tackle challenges, and recalibrate strategies. This structured approach ensures that partners stay aligned and focused on achieving their shared objectives. 

 

In addition to communication, Stuart stresses the importance of holding each other accountable. Partners mustn't shy away from addressing issues or avoiding uncomfortable conversations. By confronting challenges head-on, they can overcome obstacles and propel their MSP towards success. 

 

Wrapping up, Stuart gives us a straightforward advice: get on the same page.  

 

For MSP partners struggling to find alignment, Stuart suggests seeking external help if needed. Ultimately, by aligning their visions, goals, and actions, partners can unlock the full potential of their MSP and navigate towards greater heights of success. 

 

Alignment isn't just a one-time task; it's an ongoing journey that requires communication, collaboration, and commitment. 

 

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Until next time, look after yourself and I'll catch up with you soon!