They Have to Know You to Like You to Trust You

My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/

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