#253: Samuel Westberg, Co-Founder & CEO of LaSource – Connecting Sports Tech, Media, and Rights Holders

Samuel Westberg is the Co-Founder and Chief Executive Officer of LaSource, a sports consulting agency helping sports tech companies, startups, and media organizations grow and adapt in a rapidly evolving industry. With a decade of experience in sports—beginning with a professional football team and moving into business development roles across sports tech and digital startups—Samuel has built an extensive global network of rights holders, broadcasters, media companies, and clubs. His unique perspective bridges the gap between innovation and the traditional sports ecosystem.

LaSource works with sports tech and SaaS companies to refine their business development and marketing strategies, enabling them to penetrate the European market and expand their client base. They also partner with sports and media organizations to anticipate industry shifts, develop forward-looking strategies, and drive revenue growth. By connecting technology providers with sports and entertainment stakeholders, LaSource helps shape the future of fan engagement, media rights, and digital innovation in sports.

An interesting fact about LaSource is their ability to merge top-tier consulting expertise with deep sector knowledge in data, digital technologies, and media rights—creating a unique platform where sports tech companies, media players, and rights holders can collaborate to accelerate growth and innovation.

Chapters:

02:38 – The Evolution of Sports Tech in Europe

05:22 – Navigating the Global Sports Tech Landscape

08:15 – The Role of VR and AR in Fan Engagement

10:53 – Youth Sports and Technology Trends

13:47 – Finding Innovative Technologies in Sports

16:37 – Building a Sustainable Sports Tech Agency

19:16 – Staying Informed in the Sports Tech Industry
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