Marketing Focus: Lainey Wilson, The Cardigans, and Peggy Gou’s recent campaigns analysed

Ep. 160: A marketing-focused episode – Sarah Seukeran analyses three recent notable campaigns and activations from Lainey Wilson, The Cardigans, and Peggy Gou. Featured are campaigns that combine local weather data with music streaming, showcase a good way of getting catalogue to connect with The Kids on TikTok, and encourage fans to design localised merch. It's ideal if you're trying to find good ideas to try out in your own music campaigns!

1. Lainey Wilson:

2. The Cardigans:

https://pro.musically.com/weekly-round-up-21-aug-2024/

3. Peggy Gou:

https://pro.musically.com/weekly-round-up-3/

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