A Chat with Kristen Hartman, President of Cinnabon & Carvel

This was a fun stop in Atlanta because of two reasons. First we recorded this short yet value packed Podcast with Kristen Hartman, the President of Cinnabon and Carvel. Secondly, we had a huge platter of special treats waiting for us in the kitchen and we really enjoyed that before hitting the road again. Kristen was gracious with her time and it is obvious that she truly loves both franchising and her brands. In this episode we dove in to topics ranging from how the "healthy lifestyles" trend is actually helping her business (hint, everyone needs a treat) to how these brands are using technology to gain an edge. The other thing I loved discussing was the topic of why marketing leaders make great brand presidents. Listen today and be sure you SUBSCRIBE to the podcast! Follow Us On Facebook and LinkedIn: @MODRNbusiness @Zjfishman (insta too) @RyanThomasHicks (insta too) SPONSORS: SCORPION INTERNET MARKETING: www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb VALYANT.AI: www.valyant.ai Imagine automating the order taking process at your restaurant and freeing your employees to focus on food preparation, payment processing and order accuracy. Valyant AI's artificial intelligence software, think Alexa or Google Home, can speak directly with your customers and take all drive through orders. As a result of automating this task, early Valyant customers have seen their customer’s wait times drop by 10% to 25% on average. The AI never gets tired and you can be assured that in every situation where it makes sense, customers will receive custom up-sell messages. Valyant’s software uses data like trending food items, time of day, weather and even a customer’s decisiveness, to make specific product recommendations. This has resulted in an average order increase of 70%. That’s additional capital you could be earning today. If you think your business could benefit from decreased wait times, and additional revenue, check out www.valyant.ai or contact them directly at info@valyant.ai to learn more. Title Sponsor of the Summer Tour: Franchisors.com Audio Engineer: Ben Kliever