100. Chicken Farms, Ultra-Trails & Adidas: Amy Beachy Head’s Marketing Journey

What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.

In this episode, Amy takes us through her journey from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands.

She shares:

• How running 100km through the mountains fuels her mindset and leadership style

• Why prioritising people over screens is the future of marketing and culture

• Lessons from the trail that apply to every marketer chasing big goals

Whether you’re a marketer, leader, or endurance junkie, Amy’s story will leave you inspired to keep pushing forward, one step (or three stripes!) at a time.