119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand

Search engine optimization (SEO) is a common strategy brands use to attract their ideal customers. But a lot of times when engaging in SEO, marketers don't take the time to think through the different identities of the people they want to reach.

And as a result, the brand loses out on a lot of their would be customers, because they didn't take a more inclusive approach to their SEO strategy.

In this episode, I sat down with Dale Bertrand, Founder and CEO of Fire & Spark, an SEO agency to chat more about smart ways brands can be more inclusive with their SEO strategies.

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