👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue

2024-03-13

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. In this conversation, Jessica shares actional advice on how to make a charitable calendar contest mutually beneficial for your business and the non-profit. That includes how to pick a non-profit partner who will be on...

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue?

My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses.

In this conversation, Jessica shares actional advice on how to make a charitable calendar contest mutually beneficial for your business and the non-profit. That includes how to pick a non-profit partner who will be on board to help you promote the contest and make it as successful as possible.

She also shares a surprising detail about the actual calendars. They aren’t the big money maker you might think they would be for this type of fundraiser - it’s all about the entries and voting.

If you enjoy this episode, Jessica created an online course outlining exactly how to run your own calendar contest. In 2023 alone, all the pet photographers around the world who came together through the calendar contest course collectively raised more than $300,000 for animal non-profits.

Comments (3)