How did artists who have had long, successful careers make it happen? Keith Jopling asked them and crunched the data – and here’s what he found out

Music Ally Focus Ep. 98: This episode is for anyone interested in building a long, sustainable career as a musician. We're joined by Keith Jopling, of the Art of Longevity podcast, in which he talks to notable musicians - like, for instance Suzanne Vega, Nile Rodgers, Gary Numan and Norah Jones – about their careers in music and how they kept them going for so long. We ask him what he’s learned, what patterns there are in long-term success, and how you can use this information.

Keith Jopling has also just published a white paper called “Crossing the Rubicon” (link below), which charts the careers of many of the artists he's spoken to, and attempts to find out if there is a common artist career paths, how important big hits are, and whether classic albums still exist - or are even important? Keith breaks down a few different career examples, including that of Norah Jones, Suede, Teenage Fanclub, Suzanne Vega, and more – and gives us the big, actionable takeaways for you to use in your own work.

The Art of Longevity podcast: songsommelier.com

Download "Crossing The Rubicon" here: songsommelier.com/crossing-the-rubicon

Most pancakes filled in one minute

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