Don’t Run Paid Ads Until Your Campaign Passes This 6-Step Flight Check!

2023-04-26

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Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in place, including working links, tracking, capturing leads, and having an email autoresponder. The podcast episode is geared towards helping listeners avoid making the same mistakes the host made. In this episode, you...

In this episode, you will learn:

Admitting to mistakes is important for growth and learning.
Overcomplicating things can be counterproductive.
It is important to take inventory of what resources are available before making decisions.
Google ads may be a simpler option than Facebook ads.
Before launching any advertising campaign, it is important to do a thorough flight check to ensure everything is in order.
The bottom point of the marketing funnel needs to be identified and checked first.

Timestamps:

[00:00:14] - Near-disastrous mistake avoided.

[00:02:55] - Targeted online remarketing campaign.

[00:04:53] - Targeted keyword advertising for customers.

[00:05:49] - "Six-step flight check for campaigns"

[00:06:41] - Track customer conversions for success.

[00:08:33] - "Evaluate calendar links, automate emails."

[00:09:33] - "Build rapport, offer resources, close sale."

[00:10:24] - "Renovating post-lead thank you page."

[00:16:15] - Track leads with HubSpot CRM.

[00:16:52] - Rapid Iterative Testing & Learning

[00:17:25] - "Pre-launch campaign analysis and review."