How Can Product Images on Amazon Boost Conversion Rates?

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Introduction
• 1:20 - Reviewing Cricut Maker images
• 3:00 - Importance of brand images
• 5:10 - Optimizing listings for user experience
• 7:30 - Conversion rates and competition
• 10:00 - Comparing traditional and modern products
• 14:00 - Effective image strategies
• 19:00 - Highlighting products through design
• 24:00 - Creating compelling image stacks
• 30:00 - Learning from competitor examples

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• What Is The Role Of Data In Amazon Campaign Management?

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• Why Should You Rethink Your Approach To PPC On Amazon?

• Can Agencies Serve As Teachers In Amazon Selling?

• What Amazon PPC Updates Do You Need For 2024? 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

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• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno